We Believe In Living Life Wide Open.
What is a Life Wide Open? We searched the world for the answer to that question. Finally, we found our way to a small desert region of South Africa named Karoo. Its rugged beauty and wide-open spaces, with a seemingly unending blue sky, gave us the answer.
We continue to take our inspiration from the Karoo and it drives us to design glasses that are both rugged and beautiful, that allow you to see the world, and that you want the world to see you in. We make glasses that let you explore a life wide open, but don’t just take our word for it. Hear from a few awesome folks who know what it means!
Nerd out in your Karoos!
We definitely nerded out creating them. We designed our Karoo frames with a high-impact triple laminate construction so that they can take whatever your adventure throws at them (or wherever you may accidentally throw them). For the all-important lenses, we use only the most precise engineering techniques, as well as a number of advanced coatings to ensure flawless vision correction in any conditions. Oh yeah, and they look great too! Who said smart can’t be sexy?
We always wanted to do something truly different from either a traditional optometrist or retail frame store. We wanted to offer the quality eye care and precision vision correction of the former with the wide selection and affordability of the latter. Visit us at Ponce City Market in the heart of Atlanta.